MORE THAN CLOTHING. THOUGHTFULLY STYLED. BUILT TO BE LIVED IN.
White Buffalo Designs makes one of a kind clothing for people who would rather look like themselves than like everybody else.
Every piece is sourced, reworked, and styled by someone who spent over a decade in luxury fashion learning why people buy clothing, how they actually wear it, and what makes a wardrobe work.
WHAT USUALLY HAPPENS
People show up looking for one thing and leave with something they never would have picked.
That isn’t luck. It’s the result of conversation, styling, and paying attention.
Inside the 1959 Shasta or online, the process is the same. We talk first, then we style, then there’s the moment in the mirror where it clicks.
The best compliment I hear isn’t “I love this jacket.” It’s “I never would have tried this on.”
Nobody walks away costumed. They walk away looking more like themselves than when they got there.
HOW I THINK ABOUT CLOTHES
Most people don’t need more clothing. They need the right pieces, and somebody who can see what those are.
Fit is part of the design. A garment that doesn’t fit gets worn once. I look at proportion, movement, and your actual body, and I tailor when tailoring is what a piece needs. You should never have to reshape yourself around your clothes.
Cost per wear is the only number that matters. Not the tag. What a piece costs you across every year you own it. One exceptional jacket you reach for weekly is cheaper than five impulse buys you don’t. That’s the framework I taught sales teams at Nordstrom, and it’s still how I judge everything I make.
Styling comes with it. You’re not pulling something off a rack and hoping. You’re finding out how it works with what you already own, how many ways it can be worn, and where it actually fits in your life.
A wardrobe is an arsenal. Not a collection. Some pieces are the foundations you live in. Others carry the whole outfit. A wardrobe that works has both, and knowing which is which is the difference between a full closet and a useful one.
WHERE THIS COMES FROM
Over more than a decade in luxury fashion I held leadership roles with Nordstrom, Saks Fifth Avenue, Neiman Marcus, and Marni, working across styling, merchandising, customer experience, and building teams. Before any of it I studied fashion design in Madrid.
The part that matters most is the teaching. As stylist manager in Nashville I trained my team to sell designer on cost per wear. Their results moved the store, then the region, then the company. As regional merchant I taught the same method across thirteen stores. Corporate told me I’d gone rogue, then streamlined it and rolled it out company wide.
I was reworking clothes the whole time, wearing my own pieces alongside the labels I represented. Somewhere in there I designed a pistol necklace that Pistol Annies wore on the cover of Interstate Gospel.
I grew up in a small Florida cattle town, fifth generation. My great grandfather built the first grocery store there, so this was probably never going to end with me working for somebody else.
THE SHASTA
White Buffalo started with a 1959 Shasta and a route. Florida to Montana to South Dakota and eventually down to Texas.
The Shasta is the store. It’s the fitting room and the front porch and the reason a booth feels like somebody’s house instead of a folding table. It parks at markets and music venues, and the right people walk straight to it.
WHAT I BELIEVE
Clothing isn’t about having more of it. It’s about a wardrobe that holds up, works together, and makes you feel like yourself every time you reach for it.
Every piece is one of one. Reworked by hand, curated by a stylist, never repeated.
Made slow. Worn free.