HOW THE BRAND STARTED
White Buffalo’s journey began with founder Michelle Tinsley, and her passion for recreating vintage clothing and jewelry. After graduating from the University of Florida, Michelle studied Fashion Design in Madrid, Spain, where she collaborated with artists and boutique owners creating eccentric and provocative collections. She later returned to the United States and climbed the corporate ladder in the fashion industry. Michelle developed a reputation as a fierce leader with a rebellious streak and a passion for authenticity.
During her corporate career, Michelle designed a heirloom pistol necklace that was worn by country music singer Miranda Lambert on her album, Interstate Gospel. Michelle found herself longing to break free from the confines of mainstream fashion. Driven by a desire to create something truly unique and sustainable, Michelle left her career and embarked on a global spiritual journey, immersing herself in different cultures and learning from shamans, monks and artists.
Along the way, during a ceremony in the Mayan Jungle of Mexico, Michelle was told that she carries the essence and energy of the White Buffalo and was nicknamed Buffalo Blanco by her shaman mentor.
Upon returning to her country roots in rural Florida, Michelle set out to turn her dreams into reality. With a humble beginning of crafting clothes in her backyard and waiting tables to make ends meet, she poured her heart and soul into building White Buffalo from the ground up.
Today, White Buffalo stands as a testament to Michelle’s unwavering spirit and dedication to authenticity. From its inception as a wild idea to its evolution into a thriving brand, White Buffalo continues to inspire individuals to embrace their true selves and live fearlessly authentic lives.
